Job Description

  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new services and products which involve several different departments
  • Brief the press and PR teams about new products
  • Take part in presentations
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
  • Review inventory levels and ensure product availability
  • Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
  • Use market research data to establish product pricing
  • Create content such as case studies, videos, website copy and blog posts
  • Speak and present about products to both external and internal audiences
  • Test new goods and products
  • Propose and keep within a budget
  • Research competitor offerings

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0811-1771-290